Saturday, February 12, 2011

LG Launches New Ultra Slim LED TVs

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LG, a global leader and HDTV technology innovator, recently unveiled two new 55-inch ultra-slim “full LED” backlit LCD TVs in Seoul – Models 55LH95 and 55LH93.

LG's New 55LH95 LED TVLG's New 55LH95 LED TV

These 2 new LED TVs offer brighter and clearer displays than competing products thanks to backlighting that employs a total of 3,360 LEDs that is different from the way Samsung does it. LG claims it is 7 times more than existing edge-lit LED TVs like the Samsung LED TVs. It utilizes local dimming principle which means that the 3,360 LEDs behind the LCD panel are controlled locally in zones, allowing the TV to achieve a very deep reproduction of black and a very high contrast ratio to the tune of 5,000,000:1! And with a refresh rate of 240 Hz, these TVs maintain a vibrant, smooth image even during fast-paced action scenes.

But more innovatively the LH95 is the first TV to incorporate local dimming LEDs and a wireless connection. All inputs are connected to the external media box that which you can hide in the drawer or the room next to the TV, leaving an elegant almost cable-free screen on the wall. The wireless media box transmits a Full HD (1080p) signal, and neither sound nor picture is compressed.

A Wireless HD Receiver allows LH95 TV to be installed without messy cables around the TVA Wireless HD Receiver allows LH95 TV to be installed without messy cables around the TV

They will be launched in July 2009 and is priced at around US$5,500 for the 55LH93 and around US$5,900 for the 55LH95 model.

“These products were designed specifically to target the high-end segment and offer unmatched quality and design,” said LG Electronics Home Entertainment Company President and CEO, Simon Kang.

LG plans to aggressively expand the LED LCD TV business and is aiming for three to four million unit sales next year. Three different models of full LED LCD TVs will be offered to suit different markets. The ultra-slim model will be positioned as the premium product with additional products in this category being announced later this year. LG will unveil less expensive 42-inch and 47-inch full LED LCD TVs by the end of the year without the ultra-slim feature.

News Source: LG Electronics

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